At a wedding, this mightn’t be viable for the couple to do during the day, but you’ve asked people to use it, so take the time to look back through the photos and acknowledge them. It’s not about saving money by not hiring a professional photographer or videographer to document an event (as this is incredibly valuable as well). In this article I’ll share some great tips with you on how to choose and use a hashtag for your event or conference. Memorable: You want your attendees to use this hashtag when they are talking about your event. Doe dat dan meteen. To brand the event. Let these 2 examples of successful twitter hashtags inspire you during your brainstorming process to come up with some great event hashtag ideas of your own. Reminding your visitors of the hashtag and asking to share their experiences and thoughts is definitely a good idea. Now you know how to choose a powerful hashtag, it’s time for the last step. Thank you for sharing this such a useful information with us. In his spare time, he enjoys hurting his brain with mathematics and his legs with basketball. They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. Show guide to using hashtags. Successful active hashtags develop their own identity, which builds not only the brand of the event, but your business or any related brands as well. Because if your attendees can’t remember it, it’s quite useless. It's easier than ever to stay up to date on the latest trends. That’s why the perfect hashtag counts only 8 or less characters. rochii-ieftine.net. Was it effective? Ana Clarck. Top ten hashtags: #events #eventplanning #eventprofs #eventtech #eventtips #eventplanner, #eventmanagement #eventmeeting #eventtrends #eventapps Considered hashtags #eventvenue #eventjobs #meetingplanners #eventdata #startupevent #b2bevents #eventhour #bizbash #meetingprofs #eventmarketing #eventwebsite #eventbusiness #eventbudget #eventvenue … This is where less-often you may see someone tag a post with a long statement that is highly unlikely to be a “topic” with a lot of other related posts, but rather allows them a visual way of explaining their update, or mindset, e.g. Like campaign hashtags, event hashtags often have a start and end date. But in order to have a successful marketing campaign using a hashtag, you have to know how to pick the right hashtag. Use the hashtag to create conversations. Successful hashtag campaigns can help your digital marketing efforts and strengthen your brand recognition. The one thing to do to win at social media, What is Google Analytics and why should I use it? By connecting people through content, we are helping to build relationships, that support strong offline and online communities. It might be unique, but too hard to decipher. Rather go for a shorter option, like #vintagedesign15. It should be: Memorable: An event hashtag that isn’t memorable won’t do you much good! If it is a repeatable event, it is incredibly useful for the growth of future events. Is your hashtag also used by another event? Take a look at the most popular hashtags for Twitter below: #events, #eventprofs, #eventtech, #eventplanning, #eventplanner, #eventmarketing, #eventmanagement, #eventmeeting, #meetingprofs, #eventtechtalk, #VR, #AR, #mixedreality, #socialwall, #livestream, #videostreaming, #AI, #chatbots, #drones, #audiovisual #robots. They are also used on Google+ and Facebook, but to a lesser degree than Twitter and Instagram. As you can see, hashtags are an event planners best friend! But some events also like to have a year-specific hashtag to separate new conversation from last year’s. This 30-page ebook will guide you through the key steps to review, recharge and improve your digital marketing results! Think of a tweet as a book in a library, and the hashtag is the label that categorises it to group it with similar books in the library. Of course, a live hashtag feed can also stimulate your guests to tweet about your event. These are 5 must-have features: A good event hashtag is unique. As a marketer, you want to be able to reach your community with the use of hashtags, especially during events, webinars or Twitter chats. Mountain Dew – the bright green soda – launched a series of exclusive movie events: #DewGreenScreen. This is especially true for “bigger brands” – they’ve likely already done research to find out which are the best hashtags for Instagram in their niche. The longer your event hashtag, the fewer characters Twitter users have to comment about your event. It makes your content discoverable, and allows you to find relevant content from other people and businesses. Your website is by far the best on the market in terms of features, quality and value. Respond to tagged photos during and after the event. Creating branded hashtags can be difficult, and it can be even more challenging to incorporate a hashtag into a long-standing successful campaign.. To give you some inspiration, I’ve compiled some of my favorite hashtag campaign examples to create my list of the 15 best hashtag campaigns of all time. Hashtags were originally used on Twitter, and are also used heavily on Instagram. In the lead up to and during the event, post updates yourself (or on your brand channels) using the hashtag, and ask your key influencers or active guests to as well to get it out there. Hashtags kun je ook gebruiken in je Instagram Stories. This way if the conversation moves or some great content goes out under the wrong hashtag I won’t miss anything. It’s time to get creative! More importantly: it is catchy, unique, clear and easy to remember. Hashtag example 1: #DewGreenScreen. Follow these 3 simple steps and you will create a winning hashtag for your event. Pim Stuurman is one of the founders of TweetBeam (the pretty way to display tweets). 1. You can even use hashtags during your event to engage sponsors or start a conversation between guests and speakers. One of the most frequently asked questions I get when I work with companies with no social media background is about hash-tags. Promote your hashtag and include it on all your promotional materials and communications: invitations, event flyers, business cards, etc. Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation. For a conference with a short name like ADE, adding the year to the hashtag is an easy way to make it unique. This is a task that should be delegated to a specific individual on your team, to make sure all important parts of your event are documented and shared in real-time. Event hashtags are essentially the same thing: a disposable camera for your guests, to gather their perspectives of your special occasion. Invitations, posters, digital displays, announce it etc. Social networking websites like Twitter were used to report from the front-line of these demonstrations, where many international news agencies were unable to get access to, and the hashtag was used to reach a global audience. Successful brands now how to leverage hashtags into campaigns to generate content, engage with their audience, and drive interest in the brand. The Dobcast: Episode 21 – What is the one skill or area you recommend for those who want to be prepared to do their best online? Hashtags can be a great way to promote events and invite participants to engage in the surrounding conversation. TweetBeam is a visually engaging Twitter wall for events and websites, built in Amsterdam. There are many horror stories of brands who have had the hashtags that they've created used against them to smear their brand. A successful event hashtag should constantly remind people by providing tweets a few times each day. Think of the last conference or event you attended. Instagram User . It brings all online conversations, multimedia and information about your event together. Success takes more than just execution. Hashtags have become an important way for event planners to create a buzz around events. It was an excellent show of a nonprofit using the … Event Hashtags. Instagram User. Want to collect all posts on social media with your hashtag? Also, numerals work in hashtags, but punctuation doesn’t. Save my name, email, and website in this browser for the next time I comment. Chances are a hashtag was used. Successful active hashtags develop their own identity, which builds not only the brand of the event, but your business or any related brands as well. It should simply makes sense and be relevant. Does it have any bad implications or associations? Thanks to a well chosen hashtag and a Twitter Wall projected on the cinema screens, #DewGreenScreen became a trending topic on Twitter. They’re not just for Twitter anymore, either. Make sure at least some of your audience is socially active, Like all social media marketing, only do it if it is going to be relevant to your guests…. Not a single campaign or significant event goes by without having a hashtag attached, and Twitter quite often becomes the primary source of news for individuals and high-profile publications alike. It is a great way of labeling and finding social media updates. Related: Your hashtag should reflect your event. What distinguishes an effective event or conference hashtag from a bad one? You can use it as a marketing tool before, during and after your event. Hashtags have also evolved more colloquially to provide context. © 2019 Scout Digital Marketing and Training Pty Ltd. All rights reserved. Just because you know it, don’t assume everyone else will. The #IceBucketChallenge was a hugely successful social media campaign by the ALS Association (even though they had nothing to do with the birth of the hashtag). 2. If you click on a hashtag, you will see ALL public posts that have been shared that also use that hashtag, which is usually related to a topic, e.g. Create a unique, relevant, simple and memorable hashtag. For a vintage design event in 2015, #vintagedesign15 is a better hashtag idea. Every year the festival hashtag changes. This can help you to find relevant information, as well as other people who are interested in the same topic. 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